What is a Decision Stack?
A Decision Stack is a five-layer strategic artefact created by Martin Eriksson. It connects vision to daily decisions. Lunastak uses it as the structure for everything it builds.
The first build writes the top three layers: Vision, Strategy and Objectives. Opportunities are drafted on request, with Generate with Luna, or added by hand. Principles are yours to add. Watch a Decision Stack being built (video, opens in a new tab)
The five layers
Vision
One sentence about where the organisation is going. The north star for every decision below.
Strategy
The coherent set of choices that explain how you'll reach the vision. Not a list of goals — a theory of how you win.
Objectives
Measurable outcomes. Each has one metric that matters and an aspiration. Objectives make strategy testable.
Opportunities
Hypotheses with belief statements and success signals. What you actually try to move the objectives. Watch opportunities generated (video, opens in a new tab)
Principles
Operating guidelines as "X even over Y". The decisions that reveal real priorities under trade-off. Watch a principle added (video, opens in a new tab)
The strategic areas
Behind the five layers sit eleven areas of strategic context. Lunastak tags ground truths with the areas they cover and uses them to populate the layers. An AI assistant you set up with one paste extracts ten of them into a context bundle. Differentiation & advantage has no bundle key; Lunastak tags it when it reads your chats and documents.
| Area | What it covers |
|---|---|
| Customer & market | Who buys, why, segments, size, trends |
| Problem & opportunity | What pain or gain, why now, what changed |
| Value proposition | What you offer, why it matters, differentiation |
| Differentiation & advantage | What makes you hard to copy, your right to win (app only) |
| Competitive landscape | Alternatives, substitutes, positioning |
| Business model & economics | Revenue model, unit economics, margins, CAC/LTV |
| Go-to-market | Channels, sales motion, distribution, partnerships |
| Product & experience | What it is, how it works, UX, tech |
| Capabilities & assets | Team, IP, tech moat, unfair advantages |
| Risks & constraints | What could go wrong, dependencies, capacity |
| Strategic intent | Vision, ambition, timeline, funding plans |